I purchased 3 for that price back in July at Perry's in Wendell of all places, since they are normally high price-wise on firearms in general. Ruger reps were on site for a Ruger sales event. So yes that is as inexpensive as you will likely ever find one new.
I happened to hit two Dick's today. Got the deal at one, the other was out of stock. Wasn't actually looking for a second, but thought why not take a peek. I purchased the only one at the first Dick's. All the stores are getting trucks in on Tues/Wed according to the people I talked with. The 10/22 will also be a doorbuster and they open at midnight Thursday/Friday.