Sako...Tikka....Beretta? | Carolina Shooters Club

Sako...Tikka....Beretta?

Discussion in 'Long Guns' started by PLS4541, Apr 12, 2019.

  1. PLS4541

    PLS4541 Registered Member

    Joined:
    Sep 15, 2010
    Messages:
    522
    Location:
    Granville Co
    Someone help me with this....Sako seems to be a stand alone company, and the manufacturer of Tikka rifles, yet Tikka is marketed by Beretta?
    Have I missed something here?
     
  2. SkydivnShooter

    SkydivnShooter Staff Member Staff Member Lifetime Member Club Subscribed

    Joined:
    Jul 19, 2007
    Messages:
    12,371
    Location:
    Wake Forest, NC
    Beretta Holding S.p.A. owns both Sako and Tikka. As with any huge parent company, branding is a big issue. How those brands are marketed is another issue that keeps managers up at night.

    There are many companies that go to market through different channels, with different brand names on the same product, made in the same factory. I work for one.
     
  3. PLS4541

    PLS4541 Registered Member

    Joined:
    Sep 15, 2010
    Messages:
    522
    Location:
    Granville Co
    Thank you! I appreciate your time and knowledge.
     
    SkydivnShooter likes this.

Share This Page